1. What is changing?
Disney-owned shops, ecommerce, shop-in-shops and outlets are coming under one brand
name: Disney Store.
This will be the official shopping destination where you can shop the stories you love from
across our brands. Retail locations, including but not limited to World of Disney and others
within Disney Parks will remain directly affiliated with the Park location where they reside.
2. Why are you making this change?
Launching Disney Store will allow Guests to shop the stories they love and find the
authentic, high-quality product they expect across all shopping destinations.
3. I have a live shopDisney order, will this be affected?
No, orders will be fulfilled as expected. If there is an issue relating to your order, our Guest
Services team will be in touch.
4. Will I still be able to see my order history in full?
Yes, your order history is linked to your personal profile and will not be affected.
5. What changes will I notice?
This is a global transition and we will be making changes over the coming weeks and
months. We will have a new logo, and an updated look and feel on our website and across
social media platforms, including new imagery, videos, and stories. Over time you will also
see new packaging for purchases and delivery.
You will also receive emails and order confirmations from Disney Store that will include the
new logo and details.
We will still be the place to buy unique, authentic, high-quality products from Disney, Pixar,
MARVEL, Star Wars, National Geographic and Twentieth Century Studios.
6. Will you be changing the product that is available?
We will continue to offer the very best, authentic products so you can carry on shopping the
stories you love, and we will regularly be adding new merchandise and collections!
7. When will these changes happen?
The changes will start on 23 January in APAC, 12 February in EMEA and 14 February in North
8. Why can’t I access the website as usual?
As we progress some of these brand updates, there may be limited times when access to the
website is temporarily unavailable. We apologise for any inconvenience this may cause.
9. Will any existing packaging/product with shopDisney branding be destroyed?
No. In line with Disney’s commitment to sustainability and meeting our 2030 Environmental
Goals, all existing packaging and bags will be used before transitioning to the updated
versions. No existing product inventory will be destroyed.
10. Will there be new physical stores opening?
We currently do not have plans to open any further dedicated Disney Stores.